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Welcome back to WARC! Send colleagues a link to this content. Video Everything you need to know: Carling iPint app revamped with vouchers and locators. Video Is this the era of social media reckoning?

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Carling iPint is the first ipinh most successful free branded application on the iPhone in the UK. By continuing to use the site, you agree to the use of cookies. Molson Coors is launching a revamped version of its popular iPint app, with the updated version now available to download, which includes discount vouchers for Carling drinkers. Login via Open Athens.

iPhone application developer sues Carling over 'virtual beer' - Telegraph

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You can change this and find out more here. Video Rosie Arnold looks back on her career and explains why she never wanted to start her own agency. Carling iPint app revamped with vouchers and locators. Carling iPint has had over 2 iipint UK downloads and counting since launch in July The Drum social breakfast.

Get the very latest news and insight from Campaign with unrestricted access to campaignlive. The iPint application also features a game in which iPhone users can control a beer crate as it slides along a bar while trying to cafling obstacles.

Carling Pours Another iPint with Follow-up App | Mobile Marketing Magazine

People on the Move. Sheraton accuses the brewing company and the makers of the cafling application of copying his idea, and has filed a lawsuit claiming compensation for "irreparable damages and lost profits". Steve Sheraton, the creator of the iBeer application is suing Carling for alleged copyright infringement. Explore all these new features Maybe later.

Get The Drum Newsletter Build your marketing knowledge by choosing from daily news bulletins or a weekly special. Controversy is brewing after a software developer who makes a 'virtual beer' application for the iPhone announced he is suing Molson Coors, the company that makes Carling lager, for alleged copyright infringement.

The launch of iPint will be supported by ipnit Carling on-pack promotion due to hit shelves in October. Tuesday 01 October News sign-up Sample reports.

Molson Coors Launches New & Enhanced Carling iPint App

The paper therefore carlong some of the difficulties of accurately estimating the ROMI of the best new ideas in less measurable and tested channels. For example, football tickets to a club in the North East only get offered to users in and around that location to maximise relevance.

Video Everything you need to know: Build your marketing knowledge by choosing from daily news bulletins or a weekly special.

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Football Manager signs Carling iPint

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The offer will be exclusive to the Carling 4-pack ml, ml price mark, ml price mark and non-price mark. Other exclusive partnerships are due to be revealed and added to the prize pool throughout the year.

Following the launch of the Molson Coors Cloud earlier this year, Carling iPint demonstrates the continued investment Molson Coors is making in industry leading digital innovation, highlighting our commitment to the long term sustainability of the UK drinks industry.

Share on Facebook https: Alpesh Mistry, customer marketing director. The brewing company's version of the application, known as iPint, shows beer rising up the iPhone's screen, as though it's been poured into a pint glass, as well as allowing users to pretend to drink it.

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